ProfBeauty

Project Overview

Profbeauty is a distribution company and online platform for premium hair, skin, nail, and face care products. Offering over 8,000 products from more than 40 global brands, Profbeauty has been serving customers for over 10 years. As an assistant to the brand manager, responsibilities included managing social media, content strategy development, website creation, customer relationship management, and marketing strategy development to drive sales growth.

Key Contributions:

• Social Media Management: Managed the company’s social media pages, specifically Facebook and Instagram, to enhance brand visibility and engagement.
• Content Strategy Development: Developed content strategies for social media, focusing on creating engaging posts and promotions that aligned with brand goals.
• Website Creation & Content: Played a crucial role in the creation of the company's website by coordinating with developers and creating content that showcased the brand’s products effectively.
• Customer Relationship Management: Actively communicated with customers to ensure their needs were met, addressed inquiries, and provided support. Handled product shipments by coordinating with delivery companies.
• Collaboration with Sales Team: Worked closely with the sales team to align marketing strategies with sales goals, helping to boost overall company performance.
• Marketing Strategy Development: Assisted in developing marketing strategies aimed at increasing sales and expanding the company's customer base.
• Monthly Reporting: Prepared monthly performance reports for each brand to track sales, marketing efforts, and overall brand performance.

Results:

• Increased Social Media Engagement: Successfully grew social media engagement through effective content strategy and management, which helped raise brand awareness and drive traffic to the website.
• Successful Website Launch: Played a key role in launching the website, improving the customer experience and increasing online sales.
• Enhanced Customer Experience: Strengthened customer relationships through consistent communication and smooth handling of product deliveries.
• Improved Sales Growth: Helped boost company sales by aligning marketing strategies with sales objectives and collaborating closely with the sales team.