Lin & Me
About Project
Project Overview
Lin & Me is a premium home textile start-up specializing in products such as bed linens, table covers and kitchen accessories. As the Digital Marketing Manager, the focus was on managing social media presence, content creation, product photoshoots, and developing marketing strategies to boost sales. This role also involved preparing monthly performance reports, overseeing internal processes, and maintaining communication with potential clients.
Key Contributions:
- Social Media Management: Managed and maintained the company’s Facebook, Instagram, and website to build brand awareness and engage with the target audience.
- Content Creation & Photoshoots: Developed content for social media pages, including product photoshoots to highlight the premium quality of the textiles and visually appeal to potential customers.
- Marketing Strategy Development: Created and executed marketing strategies aimed at increasing sales and expanding the brand’s reach in the premium home textile market.
- Client Communication: Engaged with potential clients to provide information about the products, address inquiries, and nurture business relationships.
- Monthly Reporting: Prepared detailed monthly reports tracking the performance of marketing campaigns, social media engagement, and overall sales growth.
- Enterprise Process Management: Oversaw internal processes within the company to ensure efficient production and alignment.
Results:
- Increased Social Media Engagement: Consistently grew engagement across Facebook and Instagram, which helped increase brand visibility and attract more potential clients.
- Successful Photoshoot Campaigns: Produced high-quality product photos that effectively showcased the premium nature of the home textiles, leading to stronger online presence and sales conversions.
- Enhanced Client Relationships: Built and maintained relationships with potential clients, contributing to steady business growth.
- Sales Growth: Successfully developed and implemented marketing strategies that resulted in higher sales and expanded market reach.
