Renoworks

Project Overview

Renoworks is a renovation company specializing in renovation, interior design, and furniture manufacturing. When the project began, Renoworks had no prior marketing activities or social media presence. Starting from scratch, the goal was to establish the company’s digital footprint and drive growth through targeted marketing efforts.

Key Contributions:

• Marketing Strategy Creation: Developed the company’s first comprehensive marketing strategy, tailored to increase brand awareness and drive lead generation.
• Rebranding: Collaborated with a graphic designer to rebrand Renoworks, ensuring the new brand identity resonated with the target audience.
• Content & Advertising Strategy: Wrote the content strategy and developed an advertising plan in collaboration with an advertiser to ensure cohesive messaging across channels.
• Social Media Launch: Created and launched Renoworks' social media channels, including Facebook and Instagram, managing them to grow engagement and visibility.

Results:

• Increased Engagement: Social media engagement grew steadily with the Facebook page amassing 1500 followers in three months.
• Lead Generation: New social channels began generating qualified leads, contributing to business development.
• Rebranding Success: The new brand identity successfully elevated Renoworks’ market presence, leading to stronger brand recognition.